• Create a content calendar (content creation, editing, posting dates, etc).

  • Get specific on the times and then merge that calendar with your daily one. If you don't already have a main calendar filled with your daily activities (work, school, gym, spa, etc), you will want to start there, then see where you have extra time to work on building your content portfolio AKA your feed! When you're planning your content, make sure you have a good mix of content that is educational/valuable, inspiring and entertaining for your dream audience!​

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• Find one product that you absolutely cannot live without that you feel your dream audience will love, and start talking about it! You can post a review, create a pretty flatlay with a caption explaining why you love it, or simply chat about it on your stories! ​

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• Reach out to the company that makes the product(s), and ask them for a coupon code with the pitch you learned today (send via DM and Email). *you can find brand's emails by going to their website and clicking on the "contact" button at the bottom of the page.

  • TEMPLATE: Hey *insert brand name here* team!  I am an avid fan of your products, so naturally I have been talking to my audience about your brand!  A good amount of my followers are wanting to purchase and would love a coupon code; who would be the best person to talk to about possibly getting one set up for them? Thanks for your time in advance!

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• Set up your new, professional influencer email and make sure it is easily accessible on all platforms!

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• Fix any usernames or bios as needed ​

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• Set up a profile to host your links on linktree (website), milkshake (app) or unfold (app - use the biosite feature) & add it to your bios

  • 2023 update: I started using Stan and it is AMAZING for a link-in-bio store. Tons of creators use this and my link clicks and conversions have tripled since I've been using it.  Make sure you use my referral code if you decide to try it out! join.stan.store/lexiluxury

• Consume niche-based content for at little bit each day, write down content ideas as you get inspired and take note of any current trends, and hop on them quickly!  Add anything that inspires you to your content calendar. This is a great way to try out different content styles and see what you like/what your audience resonates with!

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• Start building your hashtag folder / engaging on DollarEighty (or just go to the hashtag page itself!)

  • To find hashtags, look up influencers with a similar follower count to you that seem to be doing well in your niche, stalk their posts and see what hashtags they use on their more successful posts! 

  • You can engage with the top posts for those niche hashtags by clicking on the hashtags themselves, or you can use dollareighty.com and engage that way!

  • 2023 update: I stopped using DollarEighty and just search keywords or hashtags in the IG search! Since Reels have taken over our feeds it's way easier to find dope creators to engage with. x

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• Look up 5 more small-ish brands that fit your niche and engage with their content like you did in Week 1. Keep a list of the brands you've engaged with so far!

• 2023 update: feel free to look at bigger brands as well!  Times have changed and brands are always looking for fresh faces & microinfluencers. :)