homework.

• Let’s create your dream audience! 

  • What's their age range?

  • What are their interests?

  • Which platforms do they use?

  • What's their personality like?

  • What do they need help with?

  • How can you help them?

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• What’s your aesthetic and what colors represent your vibe? (this may change over time, and that's okay!)

  • *bonus content for personal branding coming soon in 2025!*​

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• Which social media platforms will you use?

  • tip: if you want to utilize multiple, make sure your content can be easily repurposed (meaning whatever you post to TikTok can also be posted to Reels and YT Shorts, etc.)​

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• Create your Content Schedule​​​​​​

  • Look at your CURRENT schedule, and look for pockets of time where you can: plan, film, edit and post.

  • This could look like editing/posting few hours before and after work, and filming on the weekends.

  • Whatever it is, make sure it's something you can stick to that won't overwhelm you! They key is consistency, not burning out.

  • This may take a few weeks to refine, so be patient with yourself as you figure this out!

  • Bonus video down below.

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• Think of 10 content ideas that serve your dream audience; these can be tutorials, tips, really anything!

  • Ex. if you’re a health-conscious influencer, talk about how you plan your meals for the week, post a grocery haul, share your favorite yoga pants, give a pep talk for girls who are scared to go to the gym, etc. 

  • Keep your platforms in mind!

    • ex. Instagram stories, tiktoks, youtube videos, blog posts, feed photos… ​

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• Commit to posting at least one of those content ideas this week

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• Start to speak directly to your audience through ANY new content you post

  • before you hit record, ask yourself: how is this giving value to my dream followers?

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• Scope out 5 brands that align with your vibe (do this for each platform you plan to use!) 

  • ​Follow them and start to engage with their content (like and leave genuine comments on 3-5 posts)

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• Find 5 more creators that you align with by searching hashtags or search terms within your niche (do this for each platform you plan to use!) 

  • ​like a few of their photos

  • GENUINELY comment on at least 1 or 2

  • follow them!

  • Doing this will help the algorithm to better understand your niche AND you'll meet the sweetest souls to be IG BFF's with. Networking is ESSENTIAL in this business, even if the connections are only made online!​​​

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• Journal about how it would feel if you had your dream audience already: How does it feel when they interact with your content? How does their support impact your success? In what ways are you grateful for them?